All Love Collections Story

All Love Collections is a beauty bar in the heart of Old Town Pasadena. Once you walk through the door, every detail, from the lighting and decor to customer service, was designed with you in mind! In 2016, we started as a business; but it has become an incredible upscale experience.

All Love Collections houses natural skin care products, including luxurious shampoos, hair conditioners, and all types of skincare products for both men and women. In addition, our beauty line is Aarde Skin! Our eco-friendly vegan-based products help create a more substantiable community. To this end, All Love Collections donates 10% of all profits to the community.

At the All Love Collection, we pamper you well! Our professional licensed, highly rated estheticians create a customized treatment based on your skin type and complexion for a fabulous facial! We’re looking forward to serving you!

Standing on the shoulders of her trailblazing parents, Kimberly Oler dreamed of owning a business. However, her story is not one without struggle.

At a time it was unpopular for women to work for themselves, Kimberly was attracted to the beauty industry while attending a cosmetic convention. While there, one company featured a new hair shampoo. After learning about the ingredients, Kimberly challenged herself to do it better, to do it healthier. After hearing about the elements of this shampoo and the tremendous benefits, it inspired her to try her hand at making her own only using natural ingredients. Friends mocked her efforts. Finally, after several attempts, she was pleased with the results. Challenged with a marketing plan, how would she get her product seen by the public? With the bit of money she came with and the little she saved from her various jobs, she would rent a shop in the heart of Old Town Pasadena just south of Green street. With the big cosmetic brands and retail shops just inches away from her meager shop on Colorado Blvd, she did not know if she would survive.

Today, Kim has built the beauty shop into a warm, beautifully decorated boutique that houses some of the finest cosmetics on the market. She named it All Love Collections. The name came easy to Kim because of her genuine love for her products, her job, and the community she serves. All Love Collections houses face creams, makeup, shampoos, hair conditioners, and pumpkin-based face products. All Love Collections has all types of skincare products for both men and women. Kimberly has gone out of her way, sparing no expense to use only pure and only vegan products.

All Love Collection is home to three delightfully relaxing intimate suites. All the products are all-natural, gluten-free, vegan, paraben-free, perfume,-free and cruelty-free. Kim has chosen the best products for her customers, with Aadre leading them all. The name Aarde is a Dutch word that means earth.

With monthly food giveaways and game nights across the street from the boutique, Kimberly consistently finds new ways to show gratitude to her customers.

The beauty bar once destined for failure is thriving! Kimberly and the All Love Collection are testaments that perseverance, belief in yourself, and faith are the recipe for making your dream a reality.

Kimberly is a true visionary that continues to be an unstoppable force. Her endless wisdom, creativity, and love have been hallmarks of her life. With over 40 years of experience in various industries, she’s helped pave the way for future generations.

All Love Collections was created in Pasadena, CA when we fell in love with high-quality herbal products with organic vegan ingredients. As a clean brand, our products are cruelty-free and free of parabens and gluten. As these products change our lives, we begin to reach out to other families and friends with these products. Soon enough, we begin to make a difference to the community around us. We felt inspired to sell natural products as a way to change people’s lives and to bring people closer together. Our mission is to provide customers with unique products and gifts – creating experiences that touch people’s lives.

Our Mission

Our Approach

Our Stories

Our Philosophy